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Emmanuelle Bahuaud

A graduate of the L.I.B.S. business school, Emmanuelle began her career by holding management positions in large groups covering the sales, marketing and purchasing chain, where she was confronted with the challenges of digital transformation and change management.

After initial experiences in the food and retail industries, she joined a French retailer cooperative to manage the customer channel as Customer Marketing and Commercial Communication Director.

She then became Sales and Marketing Director of a sporting goods distribution group and General Manager of two flower distribution groups before being appointed General Manager of wholesale and retail in 2020 for Fashion brands while supporting start-ups in the field of sports.

She will join Grant Alexander in 2022 as Deputy Director of the Distribution & Media Practice for Consumer Goods & Retail.



  • Executive Search
  • Consumer Goods
  • Retail
  • Change Management
  • Digital Transformation